How Are You Communicating QR Codes to Your Customers?

We’ve talked about QR codes a lot in Marketing Briefs lately — and for good reason. Done right, QR codes can breathe new life into static print projects. They do this by connecting print to the Web through the viewer’s cellphone. Seminars. Blogs. Webinars. Trade magazine articles. LinkedIn discussions. Industry listserves. Discussion about QR codes is everywhere.

These discussions are important. This is how we learn. But equally important, how are we communicating this information to our customers? No matter how much potential QR codes might hold, if you cannot communicate this value to your customers, what’s the point?

How do you do this?
First and foremost, you use QR codes yourself. Design your own self-promotion campaigns around them. Add them to your own marketing materials. Put them on your business cards.

If you cannot make QR codes work for you, you cannot make them work for your customers.

Once you have your own comfort level with QR codes, it’s time to actively start promoting them to your customers. I’ve seen some highly effective blogs for this purpose. Articles in newsletters. Customer emails.

If you don’t want to generate your own content, Great Reach Communications has begun integrating QRC content into its quarterly newsletters and e-Grams. It has also developed a QR code primer you can send out as an educational tool to your customers. You can even brand it and send out under your own name.

Whatever you do, use QR codes on your own first. Then get out there and talk about them.

About Patrick Whelan

Patrick Whelan is President of Great Reach Communications Inc, the leading provider of high quality customer engagement newsletter programs for the printing industry. Patrick has spent the last 17 years providing marketing programs and advice to over 400 print providers throughout North America.

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