Growing Print Sales in 2018

Happy New Year! We are almost ten days into the new year. What changes have you instituted to increase sales effectiveness and grow your business?

  • Companies that had double-digit growth in the last year supported their sales staff with printed and digital communications. (InfoTrends Reports)
  • Consistency is king with marketing initiatives. Brand exposure plus brand positioning equals competitive advantage.
  • All growth begins with retention. Data indicates that 60% of customer loss is due to lack of communications.

“We started with Great Reach one year ago, and the response from our customers and prospect has been overwhelming. One customer called and wanted to know about “drip marketing” that was in a newsletter three months ago. Great Reach is our marketing department.”

If you would like info regarding our turn-key, exclusive marketing solutions for printers and mailers, please reply to this email or visit us on the web. We make marketing easy, affordable and highly effective.

Patrick T. Whelan
pat@greatreachinc.com
Office 978-332-5555 Cell 617-513-2067

P.S. Check out my latest featured article in Printing News: http://www.printingnews.com/article/12382492/marketing-matters-10-marketing-ideas-for-printers

About Patrick Whelan

Patrick Whelan is President of Great Reach Communications Inc, the leading provider of high quality customer engagement newsletter programs for the printing industry. Patrick has spent the last 17 years providing marketing programs and advice to over 400 print providers throughout North America.

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