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The latest news & happenings at Great Reach.

Are You Reflecting Best Practices?

Thursday, July 8th, 2010 | 0 Comments

Are you positioning yourself as a marketing services provider? If so, you are putting yourself out in front of your customers as more than an output provider. You are positioning yourself as someone they can trust to handle the marketing—as well as read more »

Why Use Customer Communications?

Thursday, June 17th, 2010 | 0 Comments

The following was excerpted from an article by Customer Communications Group. With the exploding adoption of client engagement as a marketing tool these days, I found this article worth repeating. Why use customer communications? Customer communications CAN impact read more »

QR Code Me!

Thursday, June 3rd, 2010 | 1 Comment

QR codes are being talked about everywhere. When should you use them? What can you put them on? How well do they work? Or how about wearing one? Seriously, people are doing it. QR codes on clothing used to read more »

My Latest Thoughts on Marketing Print

Monday, May 24th, 2010 | 0 Comments

Don’t overpromise and underdeliver. A printer in Ohio promotes PURL campaigns and touts response rates of 25% on their home page. Regardless of how it’s worded, that extraordinary success rate is what people will see, remember and expect. Why set your customers read more »

QR Campaigns: A Surprising Success Story

Wednesday, May 12th, 2010 | 1 Comment

More people are wondering these days: Do QR codes really increase response rates? Insqribe, a company that provides a real-time QR analytics platform, recently published a success story. One of its clients, Letterbox Deals, used QR codes read more »

Dialogue Marketing: It’s All About Customer Communications

Wednesday, April 28th, 2010 | 1 Comment

The following was excerpted from an article by Customer Communications Group. Why use customer communications? Customer communications CAN impact your bottom line. The case to use customer communications mirrors in many ways the case to invest in read more »