Latest News Articles »

The latest news & happenings at Great Reach.

Marketing Your Company: 3 Things to Consider

Tuesday, April 24th, 2012 | 0 Comments

When it comes to promoting your company, if you say “I don’t have the time” or “we’re too busy,” what you’re really saying is, “I choose not to make this a priority.” Lots of active managers and busy companies also find the read more »

10 Musings on Marketing

Wednesday, April 4th, 2012 | 0 Comments

Well perceived brands command a price premium of nearly 9% over brands perceived as just average. The most popular way to lose a customer is to lose touch with him or her. Industry-specific data indicates that 60% of customer loss is due to read more »

5 Easy Ways to Differentiate Yourself From Your Competitors

Wednesday, March 21st, 2012 | 0 Comments

The most important thing you can do to grow your sales is to differentiate yourself from your competitors. Differentiation isn’t just about what you deliver as a product or service. It starts before that and involves positioning your brand as a thought read more »

Don’t Stop the Marketing!

Friday, March 2nd, 2012 | 0 Comments

It’s a constant refrain in marketing circles—don’t stop marketing! Times are tough, but keep your marketing program strong. Your brand is determined by what the marketplace perceives it to be. Not by what you want it to be. If you’re trying to establish read more »

One Thing About QR Codes® You Probably Don’t Know

Thursday, February 2nd, 2012 | 0 Comments

That’s right— the term QR Code® is a registered trademark. While many in the industry have been using QR Code® as a generic term, it is a registered trademark of DENSO WAVE INCORPORATED. Please note that the trademark only refers to the read more »

QR Codes and Mobile Payments: Are You Ready?

Thursday, January 19th, 2012 | 0 Comments

Right now, the marketing chatter is about QR codes. These 2d codes, which whisk you away from a print or electronic piece directly to the webpage of the marketer’s design, are also indirectly tied to mobile payments. Are you ready? Why are mobile read more »