You offer great quality print, mail and marketing services at a fair price. But is that enough to gain new business? Not if you aren’t able to successfully communicate your value to your audience. The prospects perception is your reality. It’s your job to form that perception.
So what does it take to convert a prospect into a customer? Sometimes it’s simply a matter of time and exposure. How you say it and how often you say it are as important as your value proposition itself.
This is the philosophy behind drip marketing. Send a postcard on Monday. Blast an email on Thursday. Mail a marketing letter the following week. By continually putting your message in front of people, you stay top of mind and foster credibility. When they’re ready, they’ll select you instead of the competition.[Read more…] about Grow Your Business by Utilizing Drip Marketing