9 Marketing Tips Worth Repeating

The average person is only capable of retaining 3-5 brands per category in their memory. If you want to introduce your company into someone’s consideration, you need to push another company out of consideration. Repetition is fundamental to top-of- mind success.

If you won’t tolerate a poorly performing employee or a poorly performing MIS system, then why is there such widespread acceptance of a poorly performing website?

Whether or not you’re marketing to your customers, you can be assured that your competitors are.

The abandon rate for social media is VERY high. Beware of creating marketing graveyards. This also applies to outdated website content.

Dollar for dollar, investments in client retention are 5 times more profitable than new client acquisition.

Irrelevant communications contribute to customer defection and alienation. Content is king. Otherwise, your efforts are just part of the marketing noise that people tune out. How does your content compare to your competitors?

Impersonal websites fail. Sites with with no names and generic email addresses (Sales@, info@) struggle to foster trust. Sales is about relationships. View your website as a one on one conversation with your best customer.

It’s not one or the other for effective marketing. You should be utilizing outbound, inbound and social media strategies. Again, many of your competitors are.

If it isn’t growing, it’s dying. Data goes bad at a rate of 2% per month. How does your database compare to a year ago? How does your web traffic compare to a year ago?

About Patrick Whelan

Patrick Whelan is President of Great Reach Communications Inc, the leading provider of high quality customer engagement newsletter programs for the printing industry. Patrick has spent the last 17 years providing marketing programs and advice to over 400 print providers throughout North America.

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