4 Quick Marketing Tips to Grow Sales

I want to tell you about four quick tips I recently shared with my clients. The first is a key take away from research produced by InfoTrends (Lisa Cross and Kate Dunn) that identified best practices from print providers that experienced double-digit sales growth in the past 12 months.

“While engaging potential customers in person is essential, it is also important to support those efforts with printed and digital communications to create a productive sales force.” (Source link)

Here are some interesting statistics regarding website content:

– Blog content has a life expectancy of 2 years, which is a longer shelf life than all other forms of virtual content. YouTube and LinkedIn are 20 days and 24 hours, respectively.

– 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. (Source: 2016 Marketing Think)

– 67% of prospective customers check you out online first. Does your site promote you as a thought leader and as a credible resource for your services?

Let’s talk about how blog content can help you gain and retain customers!

Patrick Whelan
pat@greatreachinc.com
978-332-5555

About Patrick Whelan

Patrick Whelan is President of Great Reach Communications Inc, the leading provider of high quality customer engagement newsletter programs for the printing industry. Patrick has spent the last 17 years providing marketing programs and advice to over 400 print providers throughout North America.

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