Archives for December 2018

3 Simple Ways to Grow Print Sales in 2019

Commit to growth in 2019! In many cases, this also requires a commitment to being a change agent. The following are three things to consider as you plan for a successful 2019:

  1. Have a marketing plan. Your brand needs to be in the right channel, at the right time, with the right message. A 90-day quick plan is easy to create, execute, and evaluate. Get through Q1 and then evaluate. Your plan should include at least three of the ten ideas in my report. Click here to receive the full report. 
  2. Embrace new services and opportunities. Many print and mail providers are standing out by offering enhanced marketing services that tie direct mail with digital marketing in one seamless workflow. There are many solutions available that are nearly turn-key at a low cost. DirectMail2.0 and Snailworks are just two that come to mind. Even services like USPS Informed Delivery offer an opportunity to stand out with enhanced services.
  3. Retain customers. All growth begins with retention. Not only do you need to have a customer retention plan for your own business, but you should be offering retention solutions to your customers. It differentiates your brand and provides a unique sales proposition. The good news is that this plan can be incorporated into your 90-day marketing plan. If you would like a copy of my Customer Retention Plan for Printers, please click here.

“We started with Great Reach a year ago and the response from our customers and prospects has been overwhelming. One customer called and wanted to know about drip marketing that was in a newsletter 3 months ago. Great Reach is our marketing department.”

From all of us at Great Reach, have a wonderful holiday season!