Archives for November 2012

5 Quick Updates Regarding Social Media and Website SEO

Pinterest launched Business Pages this week. Like Facebook and LinkedIn, they now are a player in the “Brand” marketplace.

Google plays favorites. Having a Google+ account is good for SEO. As if you didn’t have enough on your plate!

Mark Cuban, owner of the Dallas Mavericks, gave Facebook a public lashing this week for their new algorithms and attempts to push more companies to pay for promoting posts. It’s a good read. (http://ow.ly/flw32)

Google has implemented so many elements to their algorithm that require detailed knowledge of SEO (not just basics). They are absolutely making it harder for small businesses to compete with the big players. Using free articles commonly found on the web (Mashable, Forbes, Regan, etc.) is not an effective website content strategy.

Facebook has now added a Pages Feed feature / link in the left column. It works similarly to the Groups notification by letting you know how many of the brand pages you follow have been updated with a post. They claim to be segregating the brand feeds from the personal feeds, however, I’m still seeing some brand feeds showing in my inbox. Stay tuned.

If you care to discuss any of this or would like info on any of our direct mail and online marketing solutions for printers, please don’t hesitate to contact me.

Patrick Whelan
pat@greatreachinc.com
978.332.5555

4 Quick Thoughts Regarding Marketing Your Print Services

In an age when competitive advantage is fleeting, brand differentiation should be the ultimate goal for printers, mailers and marketers.

What many companies believe are efforts to differentiate are in reality, efforts to replicate. A quick look at your website and marketing collateral may confirm this.

There is too much emphasis on teaching sales people to be good closers when in fact, being a great listener and having the ability to communicate are the most valuable sales traits.

There is still a product mentality and that needs to change. Engage customers in conversations about their business and their challenges. Focus on understanding their needs rather than selling your products.

Keep the conversations going with highly relevant marketing content. This applies to outbound and inbound marketing. Avoid the temptation to use generic content (replication). It’s actually worse than doing nothing.

Keep the focus on differentiating your brand and the sales rewards will follow.