Archives for February 2011

Top Takeaways From Dscoop6

Another Dscoop conference has come and gone. Kudos to everyone involved in making this a spectacular conference! Below are some takeaways as reported by attendees. I feel like I learn something every time I read them.

“The only way to generate dependable emotional commitment is to allow it to be self-generated.”
—Stan Slap

“Great salespeople don’t have great answers. They have great questions.”
—Skip Miller

“Know me, like me, trust me, pay me, evangelize for me.”
—Jennifer Matt

“Your peers can be one of your most valuable resources. My best learning at DSCOOP 6 came from peer sessions.”
—Dscoop Attendee

“We are living in the DIY Industrial Revolution: people-powered products and businesses.”
—Eileen Gittins

“Use everyone you talk to as a ‘vehicle to brand.’”
—Ed Wiegand Sancoa

“Create an experience your customers recognize you meant to give.”
—Stan Slap

“Everything we do is marketing. Everything that touches our client is marketing.”
—Sonia Simone

“Our beliefs drive our actions. If you’re not managing behaviors, you’re not managing your brand.”
—Gregg Lederman

“We will never create passion in our clients that we don’t have ourselves.”
—Stan Slap

“Get better at the most important things you do.”
—Brian Tracy

Three Quick Ways to Help Grow Print Sales

  • Social media can play a big role in client acquisition, retention and loyalty. It’s all about establishing credibility and building trust. Meaningful interactions with your audience are an extremely effective way to accomplish that. Keep in mind that frequency and relevant content are keys to the success of any social media strategy.
  • Search engine optimization. Increasingly, new leads will be generated via your website as search engines seek content and index your site. If you haven’t done so already, build your site around a content management system or blogging software. Many of these, such as WordPress, are free. Rather than have it read like a capabilities brochure, consider structuring your site as a one-on-one conversation with your best client.
  • QR codes. If you’re not already leveraging this inexpensive and easy-to-utilize technology to your clients, you’re missing a great opportunity to differentiate your brand and drive new print opportunities.

If you’re attending Dscoop, please stop by the Great Reach booth (332) and say hello to Patrick Whelan and Heidi Tolliver-Nigro!