Archives for June 2010

Why Use Customer Communications?

The following was excerpted from an article by Customer Communications Group. With the exploding adoption of client engagement as a marketing tool these days, I found this article worth repeating.

Why use customer communications? Customer communications CAN impact your bottom line. The case to use customer communications mirrors in many ways the case to invest in relationship marketing. A customer communications strategy may be for you if your objectives are to:

  • Enhance your relationships with your customers
  • Upsell and cross-sell products and services
  • Retain customers (especially best customers)
  • Build loyalty and advocacy among customers

Build Credibility Newsletters allow you to build your company’s credibility as an expert by providing customers with educative information.

Convey Information Got a lot to say? Have plenty of information to share? Customer communications work well if you need to convey complex information about your products or services on an ongoing basis.

Break Through the Clutter Customer communications can be an excellent tool to break through junk-mail clutter. If it offers valuable information to the customer, rather than just trying to sell products, a newsletter can become something that the customer anticipates, especially when sent frequently and regularly.

Deciding Whether to Seek Help or Go Out of House. Don’t have the resources in-house? Consider taking your project to an agency. Being consistent is the key.

Published by Customer Communications Group, Inc., a full-service agency specializing in relationship marketing and customer communications. Our comprehensive, turnkey services include data analysis, customer segmentation, strategic consulting, account management, creative execution, print production and multimedia solutions. © 2002 Customer Communications Group, Inc.

QR Code Me!

QR codes are being talked about everywhere. When should you use them? What can you put them on? How well do they work?

Or how about wearing one? Seriously, people are doing it.

QR codes on clothing used to be a way for college kids to direct people to their Facebook pages. Today, QR codes are morphing into traveling business cards. Consider the emergence of a company called iD Shirt. Their website lets you choose what you want to put on a shirt – your business or personal contacts; a link to your Facebook or LinkedIn profile, Twitter ID, or other URL – and simply hit “generate code.” You can then use the code yourself or have it printed on a t-shirt. You instantly become a mobile billboard!

To unlock the code and add contacts or view the content, someone just scans it with an app-equipped mobile phone. Their phone accesses the content and your contacts are automatically transferred to it. Check it out at http://www.idshirt.net/.

I’m tempted to purchase one and wear it around just to see how many people will scan it. It may seem a bit weird, walking up to someone and taking a picture of their shirt, but the wearer is a walking invitation after all.

The point here is the extent to which QR codes are beginning to integrate into our culture. From billboards to business cards, from student t-shirts to corporate trade show attire. Magazines, direct mail, coffee cups, restaurant menus, and college textbooks. Just look around; QR codes are everywhere — maybe even on you.